PR Video .... Changing with the Times
By Jeb Bobseine/ Staff Writer Sharon Times
Sharon,
MA - When Jeanne Herbert decided to try to get on Survivor: Amazon, she
turned to local videographer Randy Fromkin to compose her three-minute
video.
Sharon-based Fromkin made the tape of the North Attleboro
marketing executive telling her love of eating bugs and living in the
dirt. The ploy worked; with Fromkin’s video, Herbert made the sixth
incarnation of the hit CBS show – something she surely will never
forget.
There are moments in life – weddings, bar and bat
mitzvahs, and communions – you and your family and friends want to
remember forever. Since 1982, people across New England have asked
Fromkin to make sure these important events live on in video.
March
will mark 25 years in business for the 62-year-old Fromkin, who runs PR
Video Productions out of the basement of his Fisher Road home.
Down
in the space he refers to as his “cave,” Fromkin does all the editing,
as well as works on his website, prvideoproductions.com. But the
legwork comes in churches, banquet halls, and auditoriums, across the
region, with a camera in his hand.
A lot has changed over the 25
years, according to Fromkin. “Equipment that used to weigh upwards of
40 pounds now fits in the palm of a hand. Digital DVD’s and streaming
video have outpaced the traditional VHS tape. New techniques and
technologies are taking hold of the video industry and are being seen
first-hand in the coverage of today’s weddings and other special
events,” he said.
“We were so happy the day when the first camcorder came out,” he said, laughing.
The
last few years he’s had to go back to school to keep up. The “school of
hard knocks,” he calls it -- learning the newest technology on the fly.
Fromkin
started learning about video at Emerson College in the late 60s, before
moving to Texas for several years, where he worked in public
television. He learned all aspects of video production at the
“education-type” station, he said.
Following a stint with the
Mitre Corporation in their video production department, and a couple
years teaching at the Boys Club of Boston, Fromkin left the video world
for a time.
In the early 80s, just as the “video revolution” was
taking off, according to Fromkin, he went back to his first love.
First, he simply sold video equipment.
His first wedding video
job he got through a friend. He borrowed the equipment – nothing like
what’s available today, he said. Dressed in a tuxedo, he hauled around
a “good-sized camera,” plus a cord attaching to a shoulder harness
holding a bulky recording device. It all weighed nearly 40 pounds.
At
the time, he said, nobody wanted videographers at weddings. The priests
and rabbis didn’t want them, and neither did the venue owners. It was
new and different and people weren't used to it or comfortable with a
guy with a camera, Fromkin said. And the photographers certainly
resented videographer's presence, he added. In those days,
videographers didn’t quite know what they were doing, but neither did
the customers, he said.
All in all, that first wedding video “came out pretty good,” he said.
Then
Fromkin caught a break at a summer softball game with some friends,
where a man was filming the action using a large camera balanced on a
tripod.
The pair started ProCam video. The first year, they did
110 weddings, Fromkin said. Soon he was on his own with PR Video
Productions, named for his wife and his first names (Patti and Ralph).
In 25 years he's videotaped over 1,000 weddings, bar and bat mitzvahs, and various other events.
He
is a member of the National Professional Videographers Association – a
group that Fromkin started along with other regional videographers.
They held their first meetings at the Waltham Public Library, he said.
The
group was necessary to set up a code of ethics for videographers, he
said. It was an unknown, burgeoning field, he explained. The group
wanted to establish consistency among those offers videography services.
The
association also convinced manufacturers there was a commercial outlet
were video equipment, accelerated the distribution of quality equipment
to the public by several years, he said.
Nowadays, Fromkin turns
more and more to the web. Pointing at his computer during an interview
last Monday, he said the whole world is accessible through the
internet. Interested customers can find information and check out
sample videos without contacting Fromkin at all.
But above all
he loves covering the wedding, the bar and bat mitzvahs, the communions
-- the events. It’s like a sport, he said. You never know what’s going
to happen.
“It’s like a rush, it really is,” he said.
On Feb.
28 – just before the 25th anniversary really kicks in – Fromkin will
present a video for Cottage Street School’s Diversity Committee’s
Annual Pot Luck Dinner. The video documents the cultural journey of
more than 20 families new to the area.
And on into the future
Fromkin will keep making videos of those events – the people, the
places, and the occurrences – that people don’t want to forget.
BostonWeddingTV.com